PALAGANAS, GLYZA L. (2:30- 5:30pm)

SETTING THE AGENDA

Mass communication have an important role in our society its purpose is to inform the public about current and past events. Because mass communication is like of mass media and mass culture for the process as professional communicators. We know all mass media use technological devices to share message over great distance to influence large audiences, and for this process the mass media which can be a newspaper, a book and television, take control of the information we see or hear. Through this process many people have to decide whether or not the news is to bee seen or heard.

Agenda setting is like of mass media and mass culture same the mass communication what’s call it, for the process of the mass media is to determine what we think and worry about. Because mass media is have a ability to effects the cognitive change as a individuals, and to structure their thinking has been labeled the agenda setting is have a assumption to ability of the media to influence the visibility of events in the public mind has been apart of our culture for almost half on a century. Therefore the concept of agenda setting in our society is for the press to selectively choose what we see or hear in the media.

This theory of agenda setting as I have mentioned above has many useful uses in our society. Therefore agenda setting is used for many purposes to establish the media agenda and to retrieve the opinion of the public. In conclusion the agenda setting theory has many beneficial uses in our society and it is part of our communication.

DIFFUSING INFORMATION AND INNOVATION

An innovation is an idea, practice, or object that is perceived as new. Some innovations diffuse relatively slowly, while other innovations diffuse rapidly. The determine on diffusing of information and innovation’s rate of adaption are its relative advantage, compatibility, complexity, and observability.

The several determine about diffusing information and innovation is the influence as a individual’s decision to adopt or reject an diffusing information and innovation. The relative advantage is how improve an innovation is over the previous generation. Compatibility is the second characteristic, the level of compatibility that an innovation has to be assimilated into an individual’s life. The complexity of an innovation is a significant factor in whether it is adopted by an individual. But if an innovation is too difficult to use an individual will not likely adopt it. The fourth is trialability, determines how easily an innovation may be experimented with as it is being adopted. The final is observability, is the extent that an innovation is visible to others. An innovation that is more visible will drive communication among the individual’s peers and personal networks and will in turn create more positive or negative reactions.


DEFINING SOCIAL SUPPORT

People have time to speak and sometimes choose to remain silent. Even if we are part of the Mass communication field, we are not always agree with the things that are happening around us. Not all the time we are on the flow and we feel good about the opinions of others. We do have different ways on perceiving things so, sometimes we have different explanations and understandings. We will support those people we are in favor to their ideas and reject those we don’t like. We are the one who choose who we will support and agree to.

Ex: In a family, sometimes the decision of the father is not alright with the wants of the mother that is why sometimes they argue with each other. We will see that sometimes not all things are good to everyone.

There are some things that will effect good to others and sometimes will effect bad to them. So we choose on what things or actions are we going to do. I think, good planning and explaining it well to each other may help develop good understanding.